Digital publishers have to go through tough competition when managing customer loyalty.
Customers and readers want personalized, fast digital content irrespective of their platform, device, or location. Customers do not think twice before abandoning the mediocre and slow online experience for those who provide fresh content at a quick pace.
Unfortunately, most of the publishers who are new to the field are not prepared, and they do not have a strategy to make them stand out. In this case, it is essential to opt for a content distribution platform since it will allow them to connect with their audiences more easily.
In 2020, Australia was among the first few nations to require new aggregators so that they could pay for their content. Now, social channels, as well as the top news aggregators, are the dominant digital media.
Conventional publishers are also tackling the issue through subscription-based services. It helps to drive predictable revenue through viewership and streams.
Not all consumers want to pay for the content, but those who want to pay want a seamless and different experience regarding access and viewing of the content. The bar is set even higher for video content.
The key to retaining customers is to upload and provide updated content as soon as possible, ensure online seamless online experience, and personalize content according to readers.
5 Trends to Consider While Choosing the Right Content Delivery Platform
The following are the top 5 trends that digital publishers should keep in mind.
Personalization For Customer Retention
Due to the countless news content accessible to the end users, the views of competition and their loyalty have shifted from accessibility to responsiveness and personalization.
In today’s time, it has become quite necessary for digital publishers to customize their news stories with variables like location, viewing platform, and subscription status to provide top-notch personalized content.
It is essential to remember that not all CDNs have this type of configurability and visibility for these efforts. It usually affects customer retention and puts publishers at risk of losing their audiences.
The best thing, in this case, is to opt for content distribution services that will allow publishers to provide their content and get an effective response from the audience since these services will directly connect publishers with their target audience.
Uploading Content At Quick Pace
In today’s time, even a millisecond can be a significant loss. Processes and workflows must be effectively optimized and tuned for a seamless operation.
To become successful as a digital publisher, it is necessary to let your editor provide the facilities so they can upload the content quickly, whether it is an article or a video. Making delays, even for a few minutes, can make you lose the opportunity for customer loyalty.
Hence, it is necessary to maintain low-latency delivery to attract and keep them engaged. Highly dynamic content is processed quickly and effectively when it is served at the network edge.
When looking from the point of view of the subscriber, a responsive system that allows immediate and repeated access to gated and premium content is expected.
Paywalls and verification should be unobtrusive. It is because of the high risk of abandonment if the process is delayed for repeated requests.
Video Content Requires More Attention
Each day, the customers are the driving factor for the shift from general content to video content. There is no doubt that engaging and snackable video content is easily consumed.
And when it comes to news videos, it is necessary to convey a better and more robust perception of trust.
You can generate revenue by supporting video content because marketers usually pay more for video advertisements. It is especially for those videos that support ads to attract the target viewers.
The decision to embed video in their news stories or articles affects the competition between video-first and video-only platforms.
However, video content comes with its own set of challenges, which should be kept in mind. Hence, it will put a lot of burden on the infrastructure specifically designed to support smaller payloads.
Additionally, successful video delivery needs a system that can enhance and grow as per the audience’s demands. It includes purpose-built videos and predictable local news to meet unpredictable demand in the case of major news events such as viral video content or breaking news.
Stay Updated With Technology
In a highly competitive market, especially with thin margins, digital publishers must stay relevant by using the modern system to deliver content to aggregators and readers the moment it is ready.
As you build and architect your upcoming delivery platform, it is necessary to assess the practical challenges that CDN may impose regarding customer demands and expectations.
Don’t Let Slow Technology Stop You
As digital publishers are enhancing their business to reach more readers with the help of higher bandwidth content, they frequently have to work around the technical constraints that CDN creates.
Non-versatile architectures are not efficient when addressing the fundamental requirements for content delivery, including control and real-time visibility, and the ability to grow with the increasing demands of the customer.
Generally, publishing workflows are complicated and consist of customized technology stacks. This is why modifying developments for better development while maintaining robust and seamless workflows is usually fraught with danger.
The conventional CDN does not have full API support, real-time configuration changes, and granular control. This adaptability is required to integrate custom tech stacks as well as other new and emerging technologies.
All of these can prevent digital publishers from meeting the digital demands of their customers.
Why Is Content Delivery Platform Necessary?
A content distribution platform will be suitable in the event of effective management of the content. With this, you can get all types of content to gather or produce external information, whether in texts, videos, or infographics.
Because content delivery platforms are software-based, it will be easier to integrate them with the latest technologies. You can add other communication software and platforms, making communicating with others easier.
You can also integrate it with CRM platforms and others to improve customer retention.
These are the top 5 trends you should consider when considering a content delivery platform. By considering these tips, you can make the right choice for your content delivery.
When choosing the best content distribution platform, consider Kytes since it is a leading platform that can provide you with all the necessary components you will need as a digital publisher.