Promotional stickers, flyers, and labels are quickly becoming an essential marketing tool for craft brewers. They create an identity, build sales, and cost-effectively promote brand awareness. If you are a brewer, the brand you design for your beer matters as much as the unique recipes and flavors you have used to craft your beer. With a thousand beer brands in the market, the only way to gain a competitive edge is to market and advertise your brand extensively.
That said, let’s look at some ways you can use stickers, custom flyers, and labels to promote your brewery.
Bottle labels
The best thing about using bottle labels to wrap them around your beer bottles is that you get to select a size that suits your brand best. You can select a single wrap, a medium label, or two small wraps, depending on the shape and size of your beer bottles. When choosing bottle labels, ensure they are indoor durable and can withstand moisture such as condensation and the cold in the refrigerator. That ensures your beer looks better while on the shelf for sale and in the fridge.
Can labels
Other than your beer bottles, you can use labels on your beer cans to diversify your brewery line. Custom can labels give you the flexibility of branding your packaging when you produce small batches of the same recipe per a specific period or when you produce a limited edition of a particular flavor at a given time. You can take advantage of shiny to matte can labels to present your beer brand uniquely on shelves and coolers or liquor stores.
Tap handle labels and stickers.
As a brewer, it is pretty apparent that you distribute your beer to different bars and liquor stores around your area. Letting your brand visibility travel with your beer is one way of beating your beer competitors. Ensure all the pubs have your beer and tap and let the customers know by sharing your custom tap handle stickers. You can take advantage of custom-shaped stickers on rolls to make your beer tap handles look like they were made specifically for your brand from the start.
Sticker sheets are also an easy way to incorporate several tap handle stickers on a sharable sheet. You can combine several designs or print one with a mix of flavors sold together often. That makes it easy for pubs and bars to tap your keg while sharing your brand.
Growler labels
Growlers help you share your brand with your customers while they enjoy your beer at home. That means they take your brand home with them, increasing your visibility. Depending on your budget, you can design custom labels of your beer brand that wrap around a growler or a smaller one for sticking on the front.
Brewery stickers and flyers
Fans are always willing to share their love for a well-crafted beer with others. You can create bumper stickers and flyers reflecting your beer brand for handing out during events and let the customers do the marketing for you.
The takeaway
Custom stickers, labels, and flyers help you brand your brewery product line professionally and cost-effectively. From bottles to beer cans, tap handles, and growlers, you can brand it all.
